How it all started ...
In Corona autumn 2020 with home school and office we found that there is no online shop for everyday dresses! For two fashion -conscious friends who dream of the ideal wardrobe for women of all ages and every clothing size, this was the chance to independence.
The biggest challenge was to found our online boutique in the middle of pandemic. Unavailed goods, delivery bottlenecks and bureaucratic obstacles were just a few of our starting difficulties. But with strength, flexibility and courage we stood these tasks.
With our small but fine online boutique we offer beautiful feminine looks with various and complementary styles. We love fashion, colors and the opportunity to experiment with a garment.
Heike & Davina are the perfect addition: Heike has a business background and many years of project experience in digital media. Davina is the fashion junkie and worked in the fashion industry for several years. She is very familiar with new trends, styles & and IT-Pieces. With this perfect combination we were able to create our brand, build the online shop and start looking for the right manufacturers. That is why we are proud to have the labels Gaudi, Summum, Freebird, Moss Copenhagen, Dayz and Lofty Manner in our portfolio.
Our outfits makes the hearts of romantic and playful women beat faster. Maxic dresses, ruffles, lace, hole embroidery and detailed patterns make each of the expressive dresses a fashionable highlight and must-have. From maxi dress with paisley print to the casual T-shirt or knee-length flower dresses with ruffles, we want to emphasize the uniqueness and natural beauty of the customers with our clothes and reinforce them with style and full joy of life.
However, we are both sure that our focus will always be on feminine clothes and that we always want to stay a small and fine online boutique.
When choosing, we make particular attention to the quality and that the outfits remain affordable. It is always worth a look in the online shop, as new parts from Italy, Scandinavia or the Netherlands arrive at us almost weekly.
We have a declared goal: Heida should become the "Favorite Boutique of Women on the Internet" with her fashion.